AIB : Every Bollywood Marketing Meeting Ever

About this Video

Ashish Shakya skewers the absurdity of Bollywood's marketing machinery in this satirical sketch. The piece follows a fictional film's marketing team as they scramble to capitalize on viral trends, attempting to manufacture a box-office hit through a social media challenge gimmick. Shakya's sharp observational comedy dismantles the formulaic desperation that characterizes modern film promotion, exposing how studios chase trends rather than create genuine audience connection. The sketch exemplifies his topical style, cutting through the noise of contemporary entertainment culture with wit and precision.